| || Brand Lead, Novartis, UK
Would you like to work for a Global Pharmaceutical company and contribute to our mission to extend and improve people’s lives?
Look no further, apply today.
Novartis is currently recruiting for a Brand Lead to join the Cardio Metabolic franchises to work with the Entresto Brand.
The purpose of the Brand Lead role is to develop and implement innovative approaches to be accountable for the development and implementation of brand strategy, marketing mix and operational brand plans, to optimise sales, market share and/or revenue growth for a defined brand or portfolio of brands in the short- and long-term. Brand Leads will typically be accountable for marketing activities on ‘strategic’ brands (as defined by the CPO).
•Owns and leads the brand strategy and planning processes in-line with Global/CPO direction, i.e. Unified Patient Journey (UPJ), Integrated Product Strategy (IPS) and operational brand plan
•Develops the brand vision, strategy, positioning and strategic imperatives to achieve commercial/financial objectives
•Monitors and controls expenditure, in line with agreed budget Develops a comprehensive set of sales forecast scenarios and sensitivity analysis Creates and leads execution of the national/international key opinion leader (KOL) development programme
•Leverages KOLs to shape and deliver on brand strategy
•Applies principles of evidence based medicine and simple budget impact models to identify market access impacts Independently leads market research projects, gaining Global/CPO alignment on market research strategies and plans
•Proactively identifies and manages threats and opportunities using competitive intelligence
•Develops pricing options based on market trends, payor insights and Global/CPO direction
•Prepares product message and communication strategies that address the needs of specific segments and decision makers
•Develops short/long term brand/service strategy across all customer segments Leads pre-launch and launch campaigns and evaluates effectiveness/outcomes
•Develops full-scale communication plans across the product life cycle Implements marketing tactics and marketing mix, tracking effectiveness through defined Key Performance Indicators (KPIs) Identifies opportunities for Life Cycle Management, e.g. indications, formulations
•Uses health economics principles to provide early strategic input to study design Proactively shares best practises across the organisation
•Drives consistent execution of brand strategy though the cross-functional team, ensuring understanding, alignment, ownership and buy-in Owns cross-functional meeting agendas, including sales conference
•Provides strategic direction to multiple agencies Acts as brand champion to create focus and enthusiasm both internally and with external customers and agencies Monitors business performance, investments and external environment via appropriate tools and takes corrective action as required to meet business objectives
•Ownership of brand sales forecast.
•Participation at monthly sales forecasting meetings (S&OP) to align forecast submission to Basel
Our mission is to care and cure; We want to discover, develop and successfully market innovative products to prevent and cure diseases, to ease suffering and to enhance the quality of life. We also want to provide a shareholder return that reflects outstanding performance and to adequately reward those who invest their money, their time and their ideas in our company.
Novartis Pharmaceuticals UK has been certified by the Top Employers Institute as “Top Employer Europe 2017”!
Novartis Oncology is committed to developing innovative cancer medicines and improving access to treatment through patient assistance and cancer resource programs. We are continually exploring new commercial and access models to best meet the needs of cancer patients and adapt to changing healthcare environments.
Benefits of Working for Novartis:
Strong Work/Life Balance, flexible working
Top UK Employer
Comprehensive Medical Insurance
Employee Recognition Scheme
Sports & Social Club
‘I came for the job, I stay for the culture’
| || The ideal candidate will have:
•University degree in Science and/or degree in Business Marketing or Clinical Research.
•Professional qualification in marketing desirable (e.g. CIM) English fluent, additional language(s) desirable
•Strategic and operational brand management across multiple therapy areas and/or products, to include exposure across all stages of the product lifecycle (i.e. launch, growth, maturity, decline).
•Experience to include customer facing/sales experience and cross-functional working
•Strong people management background
We focus on creating an inclusive organisation and welcome people who have different knowledge, perspectives, experience and working styles from across the global population.