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Social Media Lead/Digital Media Producer, KNSD
Owned Stations & Affiliate Relations
NBCUOTS - KNSD
NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
The Social Media Lead / Digital Media Producer (DMP) plays a major role in day to day execution of NBC 7 San Diego’s digital news and social media strategy, working with other members of digital and news team to ensure content is consistently up to the minute, differentiated, impactful, and relevant to a growing digital audience. Social elements of the position cross over in multiple departments including news, community, public relations, customer service, marketing and promotions. The SM Lead / DMP will train NBC 7 staff to effectively use social media tools to monitor, report, find sources and develop leads for stories. The role will also have analytical responsibilities to capture and disseminate the impact of social on distribution and audience development. The role will regularly produce video and graphics content for their social and mobile platforms. The position requires acute attention to detail, rapid response, editorial judgment and flair, and consistent day-to-day execution and project-management responsibilities within a 24/7 newsgathering operation.
Ensure that NBC 7 San Diego social media accounts are engaging and timely sources of breaking news
Lead NBC 7 San Diego’s social media and engagement efforts by working with and training staff (on-air, off-air and online) to use social media tools to monitor and report news, find sources and leads for stories.
Gather, edit, package and publish local news content – focusing on (but not limited to) News, Weather and Traffic – on NBC7.com
Write text articles, publish video and edit image galleries according to local editorial “voice”
Produce and edit dedicated social video to maximize audience reach and enhance visual presentation
Serve as a top advocate for social media in the newsroom
Oversee monitoring of mainstream and social media for story ideas and competitive intelligence.
Identify buzz-worthy stories of the day using data and metrics available and communicate during daily news meetings
Enforce editorial style guides, standards, and practices
Promote and aggregate NBC 7 San Diego journalists (on-air and online), serve as a recognized expert within the industry on social media topics, and build NBC 7 San Diego’s brand on social networks
Monitor and respond as the dominant voice of NBC 7 Social channels, including NBC 7 San Diego Facebook, Instagram, SnapChat, Twitter, Pinterest & LinkedIn among others
Work closely with Marketing, Promotions, & Community on various promotions and initiatives
Launch Social promotions on a regular basis to engage and grow following
Think pro-actively and coordinate with promotions, marketing, and on-air to create promotional assets driving audience to social channels, website, apps and on-air
Excellent news instincts with the ability to react decisively to breaking news; combined with the ability to write succinctly and with flair
Advanced social media knowledge and skill set including understanding of Facebook, SnapChat, Instagram, Pinterest, Linked-In and other comparable up and coming social medial channels.
Ability to work on multiple tasks and stories simultaneously in a fast paced environment
Experience in visual journalism, including video production, GIFs, data visualization and info graphics
Aptitude for discovering and producing strong visual and written social media content.
Ability to transition breaking news and developing stories into dynamic social media content.
Act as a training advocate and facilitator to ensure that staff is properly using social media tools. Experience of working in content management systems required.
At least 3 years’ experience as web or digital media editor and/or social media lead in print, online or television news environment (medium to large sized market experience desired)
Flexible, with willingness to undertake shift work associated with working for a 24/7 news operation
Bachelor’s degree in communication, journalism or related field.
Proficient in Microsoft Office tools such as Word, Excel, PowerPoint and Outlook.
Demonstrated knowledge of AP Style writing and guidelines
Prior supervisory/delegation experience preferred.
Fluency in English to native standard.
Interested candidates must submit a resume/CV through the www.nbcunicareers.com site
Internal applicants must submit via myNBCU Careers
Must be willing to work in San Diego
Must be 18 years or greater
Must have unrestricted work authorization to work in the United States
Must have ability to work any of a 24x7 shift
Must accept Solutions, NBCUniversal’s Dispute resolution program
Knowledge of San Diego city and regions
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